The Power of Purpose: Why the 'Why' is So Important

Marixanne Martina • July 4, 2023


Our why guides our decision-making, inspires others, and enables us to cultivate a meaningful legacy.

I can remember getting fustrating when I couldn't accomplish a goal. To be specific my reading goal. I wanted to read a book a month! And it was in March that I realised that I did not even finish one book and that made me mad, sad and disappointed.

 But instead of keep pushing I decided to go to the roots and asking myself WHY I wanted to read a book a month. And my answer was very simple: because I saw o the internet that smart people has to read a book a month. And with this realisation my goal to read a book a month was cancelled. Because for me it was more important to read a book and apply what I read than just reading a book, to mark a list.

In the pursuit of personal and professional success, it is crucial to understand the underlying motivation that drives our actions. This essence of motivation, often referred to as the "why," holds profound significance in shaping our goals, decisions, and overall fulfillment. In this blog post, we will delve into the importance of discovering and embracing our why, and how it can provide clarity, resilience, and a sense of purpose in all aspects of life.


Clarity of Direction:

Understanding our why provides a clear sense of direction and purpose. It helps us answer fundamental questions such as, "What do I truly want to achieve?" and "Why does it matter to me?"

By identifying our deepest motivations, we can align our actions and decisions with our core values and aspirations. Clarity of direction empowers us to make focused choices and prioritize activities that are in harmony with our why.


Motivation and Resilience:

Our why serves as a powerful source of motivation and resilience during challenging times. When faced with obstacles or setbacks, knowing our why keeps us anchored and determined to persevere. It fuels our drive and reminds us of the significance and impact of our actions. With a strong sense of purpose, we are more likely to stay committed, overcome adversity, and continue moving forward towards our goals.


Authenticity and Personal Fulfillment:

Discovering and embracing our why allows us to live authentically. It enables us to align our actions with our true desires, values, and passions. When we pursue goals that are connected to our why, we experience a deep sense of fulfillment and satisfaction. Living in alignment with our purpose brings a greater sense of meaning and joy to our lives, fostering a sense of contentment and well-being.


Guiding Decision-Making:

Our why acts as a compass that guides our decision-making process. When faced with choices, having a clear understanding of our why helps us evaluate options based on their alignment with our values and long-term vision. It empowers us to make decisions that are consistent with our purpose, bringing us closer to our desired outcomes and preventing us from drifting off course.


Inspiring Others:

Our why has the potential to inspire and influence others. When we authentically live our purpose, our passion and dedication radiate to those around us. Sharing our why can ignite a sense of inspiration and motivation in others, encouraging them to reflect on their own purpose and pursue their dreams with renewed vigor. Our why becomes a catalyst for positive change not only in our own lives but also in the lives of others.


Cultivating a Meaningful Legacy:

Knowing and embracing our why allows us to cultivate a meaningful legacy. It enables us to create a lasting impact in our personal and professional spheres. By aligning our actions with our purpose, we contribute to something greater than ourselves and leave a positive imprint on the world. Our why becomes a driving force in shaping our legacy and the lives of future generations.



The importance of discovering and embracing our why cannot be overstated. It provides us with clarity of direction, fuels our motivation and resilience, and fosters a sense of authenticity and personal fulfillment.

Our why guides our decision-making, inspires others, and enables us to cultivate a meaningful legacy. Embrace the power of your why, and let it be the guiding light on your journey towards a purposeful and rewarding life.



Hi, I am Marixanne| your international mindset mentor for personal development and business growth

Masterclasses & Workshops| 1-on 1 mentoring|group mentoring| Retreat| Motivational speaker | online courses




Let's discover your WHY
By Marixanne Martina August 22, 2024
It's all about the journey and less about the destination.
By Marixanne Martina June 10, 2024
Do you feel like you’re making every effort to move forward in your business but just aren’t getting anywhere? Maybe you invest in mentors and coaching, but you’re frustrated because you’re not seeing the promised results. Perhaps you feel like business success is meant for others, and you just wish there was a magic solution that would make it all work.
By Marixanne Martina April 2, 2024
Are you ready to embrace a growth mindset and unlock your true potential? In this blog post, we will explore what a growth mindset is and provide you with practical strategies to develop and maintain it.
Share by: